Though you are newbie or an expert in Google’s paid medium, you must have came across the term ‘”Negative Keywords”. You need to understand the term & its importance & why it is must for your ad campaign.
Negative keyword defines as the excluded keyword terms or search terms from your campaign that you are not offering. This list help you focus only on the keywords that matter to your customers.
Negative keyword help your campaign or project from appearing on irrelevant search terms that are not suitable for your business. For example, you are offering “SEO services”, chances are your ad may be shown for the terms “ads” or “social media services”, which are too different from your offerings. In order to stop appearing on irrelevant search terms, you are recommended to include [ads] & [social media services] to your negative list.
How would you create a negative keyword list:
This is a list of words or phrases that you don’t want your ads to show up for, when someone searches for them. These words or phrases can be added to your negative keyword list in order to help ensure that your ads are only shown to people who are looking for the products or services that you offer.
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Once you have your list, you can add these keywords to your negative keyword list in your advertising platform. For example, in Google Ads, you can add negative keywords to your account, campaign, or ad group level. This will help to ensure that your ads are not shown to people who are searching for these negative keywords.
It’s important to regularly review and update your negative keyword list to ensure that it is still relevant and effective at filtering out unwanted traffic. You should also consider using negative keyword match types, such as negative exact match or negative phrase match, to further control which searches your ads will not show up for.
