In SEO, there are several schema tags (also known as structured data) that you can consider implementing to enhance your website’s visibility in search engine results. This will provide more context to search engines about your website.
These tags help search engines understand your content better and can potentially enhance your website’s visibility and appearance in search results.
Here are some schema tags that can be relevant for a SEO website:
Organization Schema:
This schema tag helps identify your organization’s name, logo, contact information, and social media profiles.
Website Schema:
Provides general information about your website, including its name, URL, description, and potential awards or accolades.
BreadcrumbList Schema:
Helps search engines understand the hierarchical structure of your website and displays breadcrumbs in search results, enhancing user navigation.
Article Schema:
Applicable for blog posts or articles on your website, allowing search engines to understand the content type, headline, description, author, publication date, and other relevant details.
FAQ Schema:
Useful for Frequently Asked Questions (FAQ) pages, enabling search engines to display your FAQs directly in search results.
How-to Schema:
Appropriate for instructional content, step-by-step guides, or tutorials, providing search engines with structured data about the instructions, tools needed, duration, and other relevant information.
Review Schema:
Allows you to add schema markup to your testimonials or customer reviews, making them more prominent in search results and potentially increasing click-through rates.
Related: Everything About Image Alt-text in SEO
Video Schema:
If your website includes video content, using video SEO tools along with this schema markup can help search engines better understand the video’s title, description, duration, thumbnail, and other relevant details.
Social Profile Schema:
Enables you to link your website to your social media profiles, helping search engines identify and display your social media links in knowledge panels or search results.
Local Business Schema:
Relevant if you have a physical presence for your digital marketing agency, providing information about your business address, phone number, opening hours, and customer reviews.
You need to make sure that you are implementing the schema tags correctly according to schema.org guidelines, and use Google’s Structured Data Testing Tool to validate your markup.
